Is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s internal management and processes as well as its interaction with customers and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales related activities, but also those for marketing, customer service, and technical support. The overall goals are to effectively manage the internal structure, operations and processes, find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service.

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